What we actually do
A breakdown of how we connect your marketing to measurable revenue.
01
Conversion tracking setup
We track every meaningful action on your site:
✓Form submissions
✓Calls
✓Bookings
✓Key page interactions
Nothing gets missed.
If it matters to your business, it gets tracked.
02
Google Analytics & Tag Manager configuration
We set up clean, reliable tracking infrastructure.
This includes:
✓GA4 configured properly (not default, broken setups)
✓Google Tag Manager for scalable tracking
✓Event tracking aligned to actual business actions
Most setups are inaccurate. We fix that first.
03
Attribution setup
We identify where your revenue actually comes from.
We map:
✓First touch (what brought them in)
✓Last touch (what closed them)
✓Assisted conversions across channels
So you know what’s driving revenue. Not just traffic.
04
CRM integration (where relevant)
We connect your marketing to your sales process.
This includes:
✓Syncing leads into your CRM
✓Tracking deal progression
✓Linking marketing activity to closed revenue
Marketing doesn’t stop at the lead. We follow it to the sale.
05
Lead, pipeline & revenue tracking
We go beyond “leads” and track:
✓Qualified opportunities
✓Pipeline value
✓Closed deals
This is how you measure growth properly.
06
Reporting tied to business outcomes
We don’t send vanity reports.
We show:
✓Revenue generated
✓Pipeline created
✓Cost vs return
If it doesn’t tie to money, it doesn’t make the report.
Why it matters
If it cannot be tracked to leads and revenue, it should not be the focus. Without proper tracking, you are guessing where your money goes and which channels actually deliver results.
What most agencies do vs what we do
Most agencies
Report clicks and rankings. You get a monthly PDF full of graphs but no idea what actually drove revenue.
What we do
Report leads, pipeline, and revenue. Every report ties directly back to real business outcomes you can see in your bank account.